UTM ASSISTANT
A suite of tools for UTM taxonomy.
One account, one schema, a growing set of tools that keep your campaign tracking clean — starting with real-time correction.
Inflight
Real-time UTM correction for GA4 + GTM server-side.
Inflight plugs into your Google Tag Manager server-side container and rewrites broken UTMs before they ever hit GA4. Milliseconds, not migrations. No backfill, no lost attribution.
Explore InflightLink Builder
No server-side GTM? Get it right before it's published.
Link Builder validates UTM links against the same naming rules Inflight enforces on live traffic, plus reusable templates and bulk link generation with CSV export. Unlimited, forever free, on every plan.
See what's included